Distribution and Commercial Agreements
Your distribution model is simultaneously your commercial strategy and your most visible competition law exposure. The two have to be designed together.
Our approach
We work alongside the commercial team. The objective is not to delete clauses but to construct the alternative that reaches the same commercial goal and remains defensible under the exemption framework. We also test whether the contract matches what actually happens in the field.
Issues we handle
Resale price maintenance, recommended and maximum pricing
The limits of territorial, customer group and channel restrictions
Online sales, marketplace and advertising restrictions
Design of selective and exclusive distribution systems
Duration limits on exclusivity, non-compete and purchasing obligations
Loyalty rebate, bonus and target scheme design
Dual distribution and manufacturer–dealer competition
Termination of dealership relationships
Deliverables
Contract revisions · Exemption assessment note · Field practice guide · Do's and don'ts handbook for sales teams
Who it is for
Manufacturers and suppliers redesigning distribution networks, updating dealer agreements, or clarifying online sales policies.