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Market analysis
Market Share Calculator
Calculate one company's share of a total market or the distribution across multiple undertakings, independently of the measurement unit used.
How it works
The single-company method divides company sales by total market sales. The multi-company method treats all entered values as the market total and derives each share automatically.
Methodology
Market share = company value / total market value × 100. The ratio is independent of currency, units or volume, but all inputs in one calculation must use the same unit.
Frequently asked questions
Can revenue and units be mixed?
No. All figures in a calculation must use the same measurement unit.
Can I transfer the result to the HHI tool?
Yes. A multi-company result can be transferred to the HHI calculator in one click, entirely within your browser.